In a world where natural, organic and vegan labels seem to dominate the dog cosmetics market, there is a reality that few are aware of and that not all brands are willing to admit. What is often sold as unique, exclusive or carefully formulated is, in many cases, nothing more than a standard product with a different label.
The pet cosmetics industry has grown exponentially in recent years, driven by the growing concern of dog owners to offer the best to their faithful friends. This demand has created an optimal scenario for new cosmetic brands to emerge that promise natural ingredients, revolutionary benefits and incomparable results. But is this really the case? The answer may surprise you.
Standard formulas: the backroom of many brands
What most consumers don’t know is that, in 97% of cases, these “new” cosmetic brands do not develop their own products or formulas. When a company decides to launch its own line of shampoo, conditioners or creams for dogs, it goes to laboratories that already have standard formulas ready to be marketed. The process is as simple as selecting a product that already exists and personalizing the label with the brand’s logo and colors.
In this way, what the end customer receives is not an exclusive formula created from years of research and passion for excellence, but a generic product that could be available in dozens of different brands. The only difference is in the bottle and the marketing.
Why does this happen?
Creating a truly unique formula is neither an easy nor a cheap path. It requires time, investment in research, exhaustive testing and a true passion for offering something different and of quality. For many entrepreneurs, this process is not feasible, so they resort to quick and cheap solutions that allow them to enter the market with a seemingly new product.
At Lulu’s Way, we decided to take a different path, one full of challenges, dedication and love for what we do. Our story is a reflection of that commitment: a journey that led us to create an authentic brand, thought from the heart and focused on the real well-being of dogs. Discover our story here.
What this means for the consumer
For those who seek the best for their pets, this reality is frustrating. It is not fair to pay a high price for a product that is presented as unique and exclusive, when in reality it could be identical to that of another lesser-known brand or even cheaper.
Beyond the deception in labels, there is also the question of quality. While a standard product is not always synonymous with something bad, it loses the differential value that a cosmetic brand should offer. Authentic brands do not only create products, but they innovate, research and understand the specific needs of animals.
The value of a brand that bets on the unique
In contrast to this common practice, there are brands that are committed to authenticity, investing time and resources into developing their own products from scratch. These brands don’t settle for easy or fast, but work with canine dermatology experts, veterinarians, and chemists to formulate truly unique solutions.
When a brand takes this route, it not only offers real quality to its customers, but also conveys transparency, passion, and a genuine commitment to animal welfare. As consumers, it’s important to learn to identify and value this effort.
Lulu’s Way: Redefining natural cosmetics for dogs with commitment and transparency
The next time you see a dog cosmetics brand that promises to be natural, vegan or revolutionary, ask yourself: have they really created something unique, or just put a pretty label on a standard formula?
Demanding transparency and quality is not just a matter of price, but of principles. Our dogs deserve products that really contribute to their well-being, created with love, research and a genuine purpose. In a market saturated with empty promises, the difference is always in authentic commitment.
At Lulu’s Way, we break away from the ordinary in natural dog cosmetics, creating unique products that care for and respect their well-being. Because we know that true excellence is not a luxury, but the essence of a brand truly committed to the love and dedication that our faithful friends deserve.
